Most tanning talk is about getting darker. Shade, depth, levels. Here is the twist. What people actually read as healthy is not how dark you are, it is how your undertone looks in daylight. When undertone is warmer and more even, faces look fresher, makeup sits better, and colour looks believable. That is the glow paradox.
Tanning is loud, undertone is quiet
A spray booth or a heavy mousse can jump three shades in one night. It looks bold, then it fades and sometimes patches. Undertone does something different. A small shift in the top layer of skin can change how light bounces. The effect is soft. Real. You, but less flat.
The skin science in one minute
Your outer skin is where light hits first. Plant carotenoids can settle there over time when you take them with food. Think beta carotene from carrots, lycopene from tomatoes, astaxanthin from microalgae that gives salmon their colour. Tiny amounts add a warm filter inside the skin surface, not on top of it. That is why there are no streaks and no transfer. Pause and it softens as skin renews.
Why balance matters more than “more”
Too much of one pigment can skew orange. A balanced blend reads golden.
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Beta carotene lifts warmth.
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Lycopene grounds the tone so it stays natural.
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Astaxanthin helps keep things even looking.
Ratio over raw numbers. That is the difference between believable and “what happened”.
Sun, but smarter
You do not need the sun for undertone to shift. Based on carotenoid science and what customers tell us, time outdoors often looks more even, and a tan can build richer and less patchy. Wear SPF every day. That part never changes. Solariums are off the table in Australia (despite the few still around), and melanotan is not our lane.
Why undertone helps your routine, not fights it
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Base grips better, so you use less.
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Bronzer blends cleaner, so edges do not shout.
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If you love a deep event look, keep your mousse. The undertone underneath makes the finish read more like skin and less like makeup.
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White sheets stay white.
How to actually get there
Small habit, big compounding. Take your daily gummies with food. Carotenoids are fat soluble, so pair with avocado, olive oil, eggs, nuts, or yogurt. Be consistent for weeks, not days. If your tone feels warmer than you like, move to one a day. It will ease as skin renews.
Safety in plain words
GLOW is not sunscreen. Wear SPF. Skip GLOW if you are pregnant or breastfeeding. If you manage vitamin A intake, take medication, smoke or recently quit, or have a health condition, talk to your doctor first.
Loomi’s stance
We build for undertone first. No melanotan. No needles. No surface dye. Vegan, gluten free, gelatin free. Designed to sit inside a normal week and make it look better.
Ready to try the quiet route. Start a twelve week run. If you do not notice a real change, our 12 week guarantee has you covered.
