Most men like a bit of colour. Shirt off at the beach. Top off on the job site. Back deck on a Sunday. Some still chase the solarium (naughty, naughty), or “bake” because the feeling of colour is hard to beat.
Men, women – doesn’t matter. We all know what a little warmth does for confidence. GLOW doesn’t pick sides either. This isn’t a spray booth. It’s not a mousse. It’s not makeup.
It’s a gummy. Two a day. With food. Done.
The Point
If fake tan isn’t your thing, you’re not alone. Most blokes don’t do it—mitts, rules, smell, transfer, patchy fade. Hard pass.
GLOW is a different lane. It builds slowly and quietly so your baseline isn’t so pale. That baseline holds through winter, then sits under summer. You don’t wake up three shades darker. You don’t stain your sheets. You don’t need a “tanning night.”
What it’s not (on purpose)
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Not a fake tan. No developer, no guide colour, no stickiness.
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Not a quick jump. It’s gradual. Weeks, not days.
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Not gendered. Beard, no beard. Office, site, studio. All good.
How it fits a normal week
Put the jar near the coffee machine, on the kitchen counter, in the bathroom, or wherever you will see it and remember to take it.
Take two gummies with food. Carotenoids like fat: eggs, avo, yoghurt, olive oil, whatever you already eat.
Keep wearing SPF. Every day.
Too warm for your taste? Drop to one a day. It eases off as skin renews. Start again whenever.
That’s the routine.
What to expect
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It doesn’t shout. It smooths and warms what’s already there.
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It plays fine with stubble and beards; undertone sits under hair, so no jawline “tide mark.”
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It doesn’t transfer to white tees, collars, pillowcases, gym towels.
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No fake-tan smell. No sticky feel. No patchy sweat lines.
Winter and summer
Winter: Keeps you from going ghost-pale. Your face and forearms feel less flat in daylight and office lights.
Summer: If you still love getting sun, go ahead. The undertone underneath helps the real tan read more even, less patchy. You don’t have to “cook” yourself to chase colour.
Straight answers men ask
Am I going to turn orange?
No. It builds a natural-looking warmth, slowly.
Will my mates think I fake tanned with my girlfriend?
No. There’s no sudden jump, no smell, no stain. It creeps up the way summer does.
Does it mess with training?
It’s a chew. Keep lifting. Hydrate skin. Wear SPF if you’re outdoors.
Why it works
Plant carotenoids (think the pigments in carrots, tomatoes, microalgae) ride with dietary fat and settle in the outer layer of skin, the bit light hits first. That tiny shift warms how you look without sitting on top of the skin, so there’s no streaks and no transfer. Stop, and it softens as skin turns over.
No needles. No melanotan. No surface dye.
So what's stopping you? Ready to give it a go?
